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Mayor's Gang Prevention Task Force - Marketing/Education Campaign

Award Information

Award #
Awardee County
Congressional District
Funding First Awarded
Total funding (to date)
Original Solicitation

Description of original award (Fiscal Year 2009, $10,000)

The Congressionally Selected Awards Program, authorized by the Omnibus Appropriations Act, 2009 (Pub. L. 111-8), helps improve the functioning of the criminal justice system, prevent or combat juvenile delinquency, and/or assist victims of crime (other than compensation). Funds should be used for the projects selected by Congress, in the amounts specified in the joint explanatory statement incorporated by reference into Pub. L. 111-8, and generally consistent with one or more of the following statutory purposes: improving the functioning of the criminal justice system, preventing or combating juvenile delinquency, or assisting victims of crime (other than compensation). Each of these purposes is framed using language drawn, respectively, from the former Byrne discretionary statute, the Juvenile Justice and Delinquency Prevention Act, the Victims of Crime Act, and the Violence Against Women Act. This project is authorized and funded through a line item in the FY 09 Congressional Budget and by the joint explanatory statement that is incorporated by reference into the FY09 Omnibus Appropriations Act.

The City of Santa Rosa will use its FY 09 award to support the Mayor's Gang Prevention Task Force (MGPTF), which is a collaborative effort to create positive youth development and provide alternatives to criminal involvement. The award will fund a marketing and education campaign that will design and create marketing materials to educate the public about the risks of gang violence. The campaign will also provide resources to help the community move in a positive, anti-gang direction and will host several community outreach meetings. The MGPTF will: 1) develop a multi-media marketing plan that will be culturally relevant; 2) hire a design consultant to create promotional materials; 3) develop a Gang Awareness Week; 4) partner with a local shopping mall for promotional displays; and 5) provide various training and educational workshops on gang awareness, available services, and law enforcement efforts. Funds will pay for marketing materials and a design consultant.


Date Created: August 27, 2009