A Community-Based Approach to Preventing and Addressing Hate Crimes in Hispanic and Migrant Farm-Working Communities in California

The No al Odio (No to Hate) project is designed to empower and engage Hispanic communities in California to understand, report, and not perpetrate hate crimes. The project will focus on Los Angeles, Central Valley, and Imperial Valley counties. Its aim is to increase awareness of hate crimes and improve reporting rates through a comprehensive education and outreach strategy. The project will leverage Spanish language TV and radio broadcast partners, digital and social media outreach, and on-the-ground activities led by community-based and health worker (promotora) organizations. The organization trains and employs bilingual educators using a trusted messenger framework to reach hard-to-reach Hispanic communities. Key activities include creating and delivering at least four promotora online training courses for community partners, aiming to provide more in-depth education and tactics to engage and educate Hispanics. Training will be culturally and linguistically appropriate (Spanish), using plain language and interactive activities to enhance the learning process.  

This project will also develop and distribute a public awareness campaign in Spanish and provide free educational toolkits to reduce the perpetration of hate crimes by Hispanics against others based on gender, sexual preference, race, or ethnicity. These toolkits will be distributed digitally via crowd canvassing events, social media, e-blasts, and WhatsApp groups and will feature audiovisual content tailored with a trauma informed lens for Hispanics and Hispanics with lower educational attainment. By combining a robust broadcast campaign with high touch, in-person activities, the project aims to increase understanding of hate crimes and ensure that victims receive the necessary tools to report them.